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Life Insurance with Ethos Review 2024

The Ethos Life internet portal is a terrific place to go shopping around for life insurance policies online. Assuming you are young and in good health, it's also rather cheap and easy to do.

The Ethos Life internet portal is a terrific place to go shopping around for life insurance policies online. Assuming you are young and in good health, it’s also rather cheap and easy to do.

This evaluation of Ethos Life will go through the company’s offerings, pricing, and any potential drawbacks of doing business with them.

The company will be compared to others in the industry.

Ethos was established in 2017 and offers a digital application for life insurance that may result in an immediate response. Banner Life – Legal & General America, Ameritas Life Insurance Corp., TruStage for term life insurance, AAA Life for guaranteed issue whole life, and Munich Reinsurance have all partnered up to reinsure the more significant claims. When you acquire life insurance, it is not from Ethos but from one of these firms that you will be making payments to. There are a variety of term insurance available to those aged 20-65, with coverage amounts of up to $1.5 million. These policies can be purchased for 10, 15, 20, or 30 years. Guaranteed issue whole life insurance is available for those 65 to 85 years old, with coverage amounts up to $25,000.



  • Online quote and application process: Get a quote with just a few pieces of information. If you find the right product, complete the application in a few minutes and see if you qualify for instant approval.
  • Highly-rated carriers: Ethos life works with highly-rated carriers like Banner Life, Ameritas, and TruStage to offer term and whole life products.
  • Most qualify without an exam: If the thought of completing a medical exam for life insurance has you hesitating to apply, you’ll be happy to know most people qualify for coverage instantly without the need for a medical exam.
  • Non-commissioned agents available: If you prefer to talk to an agent, all Ethos life reps are licensed and paid a salary. Since they don’t work on commission, they won’t try to sell you something you don’t need. Ability to take your policy with you if you leave your job
  • Easy-to-use website: Ethos life makes its website easy to navigate and offers additional resources for free to help you make the right decisions during life events.
  • Additional life insurance riders available – Accelerated Death Benefit – Allows you to access a portion of your death benefit if you become terminally ill.  Restrictions apply.  See policy for details.
  • 30-day free look return policy if you are not satisfied with your purchase.


  • Not everyone qualifies: Unless you’re applying for simplified issue or guaranteed issue products, you may be denied coverage.
  • Issue age restrictions.  Must be age 50 or younger to purchase a 30-year term.  Must be age 60 or younger to purchase a 20-year term.  Must be age 65 or younger to purchase a 10-year term.
  • All term life sold through Ethos life will expire by the time you are 80.
  • Credit card info required: At the end of the application, you’re required to provide credit card information. Ethos does this to process your application faster, but it’s something to consider.
  • No option to convert the term policies sold through Ethos life into permanent life insurance.
  • Might find out after you apply that you need to take a medical exam when it was advertised you did not.

When you use Ethos life, you may compare prices from multiple insurers at once. You may save time and effort by comparing quotes from multiple life insurance providers to discover the one that best meets your needs. If you have a relatively straightforward medical history, getting a quote and filling out the application online should take you no more than a few minutes.

Life Insurance Coverage Options

As the first step in our Ethos life insurance review, let’s compare and contrast whole life insurance with term life insurance.

  • Ethos term life offers people the option to choose from a 10-year, 15-year, 20-year, or 30-year term option. It expires after a certain term, and you need to renew it for it to continue.
  • Ethos whole life lasts for the entire life and guarantees a payout. You can use cash for emergencies or retirement. After your passing, your beneficiaries will receive the available amount after the deductions. They also cost five to fifteen times more than term life insurance.

The life insurance company has made it simple for customers to compare whole and term life insurance premiums based on age and other characteristics with the help of a term life calculator. To use their coverage calculator, you’ll need to supply the following information: age, gender, smoking status, birth date, self-assessed health status, lifestyle choices, diet, and ZIP code.

The calculator takes your input and returns a suggested coverage quantity, along with a monthly premium estimate.


Ethos life offers riders that can be added to your life insurance policy to give you even more security.

  • Child Rider Life Insurance – This covers children until they turn 25 years old.
  • The Waiver of Premium Rider – If you become severely disabled, you can stop paying the premiums.
  • Endowment Benefit Rider – The life insurance company will refund a part of the premiums you have previously paid them after a specified duration.
  • Accelerated Death Benefit Rider – The rider provides you the ability to receive a portion of the payment during your lifetime in the event you become diagnosed with a critical illness such as cancer. You can use the amount towards hospital bills, for instance. If you pass away from your illness, the insurance company reduces the payment due to the critical illness coverage.

Ethos Life Pricing

The premiums for term life insurance range from $1,000,000 to $1,000,000. Those in the prime of their lives, between the ages of 20 and 65, are the target demographic for term life insurance. With their term life insurance, the insurance provider throws in a free accelerated death benefit rider.

Should you pass away during the policy’s term, the policy’s face value will be paid out to your beneficiaries. Even if you chose the accelerated death benefit, the funds you spent during your lifetime will be deducted from the total.

Sample premiums for 2 healthy males aged 35 and 45 who do not smoke are shown in the table below:

Male, aged 35
Coverage Amount Premium
$365,000 $29
$685,000 $49
$1,000,000 $69


Male, aged 45
Coverage Amount Premium
$278,000 $39
$447,000 $59
$827,000 $99


Ethos Life Discounts

Unfortunately, neither customers nor employees can take advantage of any discounts provided by Ethos. As an employee, you’ll be eligible for perks like health insurance, vacation time, dinners on the house, time off with the kids, time off with the parents, social gatherings, and even stock options.

Customer Satisfaction and Financial Strength Review

The number of complaints received by Ethos life is about par for a firm of its size. Ethos’ quality policies and customer service have earned the company a strong reputation in the marketplace. With an A- from AM Best and an AA- from S&P, Ethos Life has a respectable set of ratings. The BBB has given Ethos life an A+ rating. The company was rated 4.5 out of 5 stars by users of the review website Trustpilot.

Ethos’s customers may rest easy knowing that their policies are being underwritten and issued by one of the most reputable life insurance carriers in the United States: Assurity Life Insurance Company. In order to provide its services, Ethos partners with other large insurance companies.

Platform Rating
ConsumerAffairs N/A
Trustpilot 4.5

Customer Support 

The phone to reach Ethos life’s customer care department is (415) 322-2037. You can also reach them by email at support@ethoslife.com or via text message at (415) 702-1844. They begin their workdays at 8 a.m., Monday through Friday. to 6 p.m.

Please contact protection@ethoslife.com or call (415) 855-4331 to have your coverage activated. Send an email to payments@ethoslife.com if you’re having trouble making a payment.

Ease of Buying and Claims Handling

You can apply for insurance online on the provider’s website. It can take as little as 10 minutes to complete the application process online. You should expect a response from a corporate rep within the next several days.

There is no need to schedule a medical exam in order to get life insurance from the company. The life insurance company will review your application with the aid of specialized analytics before making a final determination. Taking into account your financial situation, where you are in life, and other variables, they will recommend a life insurance policy that best fits your needs.

To apply for life insurance, you’ll need to give them your credit card details. If you want to proceed with the application process, you will need to select a payment option. Your life insurance application will be processed more quickly if you can give the firm a way to get paid before they even approve you. This shortens the underwriting procedure by 3 weeks, from 10 weeks to 7 days.

In addition to providing you with ample time to consider whether or not to accept the policy, Ethos also provides you with an acceptance delay. If so, you’ll be the one to make the initial installment. They offer supplementary materials to aid in decision-making as well. In order to access your data, you can register for an Ethos life account.

To claim an Ethos item, an email must be sent to the company. Notify them of the policyholder’s passing by email at concierge@getethos.com. A representative from Ethos will help you through filing a claim.

Assurity, the insurance firm that underwrites their policies, will review your claim and, if valid, pay the proceeds to the beneficiaries you have designated.

Ethos life

Ethos’ online quoting system serves as the sole means of acquiring either term or full life insurance. To determine your eligibility for an Ethos insurance and to determine the most accurate pricing, the company uses technology and algorithms to evaluate your data, such as your driving and medication histories.

Ethos’s online life insurance application and approval times are significantly faster than those of more conventional insurers. Questions on the Ethos application range from the most basic (date of birth, height, weight) to more in-depth inquiries on your health and way of life that are used to determine your risk for a claim. With conventional insurance companies, it can take weeks to get covered and receive the life insurance policy. When applying with Ethos, though, you won’t have to worry about any of that because the entire process takes place online and you can get approved in minutes if a physical isn’t necessary.

To qualify for a policy with a death benefit of less than $1 million, you’ll need to fill out a brief questionnaire instead of undergoing a medical exam. If you’re searching for coverage in excess of $1,000,000, you might be able to get it with no medical exam at all unless the algorithm identifies a potentially catastrophic health condition. It’s possible that in this instance, you’ll need to submit to a medical examination or be denied coverage altogether.

Ethos-term life insurance

If you are between the ages of 20 and 65, you may qualify for a term life insurance policy from Ethos, the details of which may vary depending on your age. Conditions such as:

  • Ages 20-50: Term policies available up to 30 years in length (both smoker and nonsmoker)
  • Ages 51-60: Term policies available up to 20 years (both smoker and nonsmoker)
  • Ages 61-64: Term policies available up to 15 years (both smoker and nonsmoker)

The sum total of these numbers is the sum total of the years for which you will pay premiums and receive coverage. Ethos allows policyholders to renew their coverage for an additional year after the initial term ends, and this can be done up until the policyholder reaches age 95. However, the renewal policy’s premiums will rise each and every time the policy is renewed.

Ethos offers term policies with face values between $20,000 and $1.5 million. With a death benefit range of only $1 million to $5 million, Ethos’ term life insurance is significantly lower than that offered by other online insurers like Haven Life.

Ethos whole life insurance

For those between the ages of 65 and 85, Ethos has guaranteed whole life insurance coverage available. Due to the fact that these policies are a type of permanent life insurance, they remain in effect for the policyholder for as long as the payments are paid. There is a wide range of possible policy face values, including:

  • $10,000
  • $15,000
  • $20,000
  • $25,000

Ethos’s guaranteed whole life plans also include a paid-up insurance option, cash value accumulation, and accidental death compensation.

Life insurance quotes from Ethos are easy to come by, thus that company is our top recommendation. There are ethos policies in place in 49 states and DC (excluding New York).

Ethos policy riders

With its life insurance plans, Ethos only provides one additional feature: the Accelerated Death Benefits Rider. This is standard and, under some circumstances, can be used to receive a portion of the death benefit while you are still alive.

Some Ethos clients have the option of switching their term life insurance to a whole life policy later on.

Ethos life quotes

In most cases, Ethos’ term life insurance premiums are more expensive than those of competing internet insurers. Ladder life insurance, for example, offers cheaper premiums across the board when we looked at different levels of coverage.

When compared to more conventional brick-and-mortar insurance, Ethos’s prices are clearly more reasonable. In particular, monthly rates for smokers are $34 less expensive. If you’re thinking about purchasing life insurance, it’s in your best interest to compare quotes from multiple companies because the rate you’re offered by each will depend on factors such as your age, gender, and health.

You can see that Ethos’ rates are far lower than those of conventional brick-and-mortar insurers in the table below. In particular, monthly rates for smokers are $34 less expensive. It’s important to shop around for life insurance quotes, as the premium you’re offered by each company will depend on factors including your age, gender, health, and smoking status.

Ethos life ratings and customer reviews

Ethos life is an early-stage company that was co-founded in 2016 by Peter Colis, who serves as CEO, and Lingke Wang, who serves as Chief Technology Officer. There are a number of Stanford grads and other respectable celebrities on the board of directors. Some of the investors in Roc Nation, Jay-company, Z’s are Robert Downey Jr., Kevin Durant, and Will Smith. In addition to funding from Alphabet Inc.’s parent firm, Sequoia Capital, SoftBank, and GV (previously Google Ventures) have also invested in Ethos.

Despite the company’s relative youth, Ethos has received mostly excellent feedback from customers; in particular, the simplicity of the application process and the quickness with which it is approved have been singled out for praise. If you have any questions or concerns about your insurance or a claim, you may reach Ethos via email, phone, or text message. This means that you can get answers to your queries quickly and easily through a live chat with an expert staff member.

Ethos works with some of the best-known names in the life insurance business to back its policy offerings. Companies with high financial ratings are included here; some examples are Legal & General America, Ameritas Life Insurance Corp., AAA Life, and TruStage.

Frequently asked questions

What is the best life insurance company?

Different folks would find more satisfaction with various life insurance providers. Look for a life insurance provider with a high Moody’s or AM Best financial strength rating and glowing client reviews. If you want to choose a good life insurance company, it’s a good idea to either get quotes from multiple providers and compare their rates and coverages, or to consult a professional insurance agent.

Who is an Ethos life policy best for?

Customers who are at ease making financial transactions via the internet can consider Ethos life. Ethos Insurance’s no-medical-exam policy is a major selling point. It is not necessary to have a physical examination in the majority of cases.

What’s the difference between a whole and term life insurance policy?

The beneficiaries of both will get a payout upon the insured’s passing. The premiums for term life insurance are lower because the coverage period is shorter (10, 20, or 30 years is common). As long as the policyholder keeps up with the monthly premium payments, the coverage provided by the whole life insurance policy will remain in effect indefinitely. As opposed to term life, whole life insurance allows you to put money away in a cash value account that may be accessed at any time, making it more expensive.


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